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Mother applying sunscreen to child

Discover the care behind suncare formulations: Trends that shape market growth

With the global suncare market’s projected worth at $22.8 billion by 2032, formulators must adapt or risk becoming irrelevant.

As buyers demand products that nourish skin, reduce blue-light damage, and align with their values, failing to adapt can set manufacturers back years.

woman applying sunscreen to face
  • Higher SPF ratings
  • Blue light protection
  • Multifunctionality

Discover how to adopt these consumer preferences to stay relevant.

Health and wellness

Aesthetics & Texture

Sustainability-conscious formulation

person spraying sunscreen on arm

Back your suncare formulations with versatile ingredients

Formulate suncare products that respond to global consumer needs with alcohol ethoxylates.

As buyers expect high-SPF, multifunctional, and more sustainable sunscreens, formulators need versatile ingredients that meet performance requirements.

Shell NEODOL® alcohol ethoxylates are ideal as an emollient in sunscreen, leaving the skin feeling soft and supple. See an example prototype sunscreen formula in our .

For global brands navigating performance demands, ingredient versatility becomes a competitive advantage. Success hinges on how well brands align product function with evolving consumer preferences.

Learn more about Shell NEODOL®

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