
Discover the care behind suncare formulations: Trends that shape market growth
With the global suncare market’s projected worth at $22.8 billion by 2032, formulators must adapt or risk becoming irrelevant.
As buyers demand products that nourish skin, reduce blue-light damage, and align with their values, failing to adapt can set manufacturers back years.

Rising UV levels, growing global travel, and increasing skin health awareness are factors fueling sunscreen market trends, such as:
- Higher SPF ratings
- Blue light protection
- Multifunctionality
Discover how to adopt these consumer preferences to stay relevant.
Explore sunscreen market trends that can impact formulations
Health and wellness
Aesthetics & Texture
Sustainability-conscious formulation

Back your suncare formulations with versatile ingredients
Formulate suncare products that respond to global consumer needs with alcohol ethoxylates.
As buyers expect high-SPF, multifunctional, and more sustainable sunscreens, formulators need versatile ingredients that meet performance requirements.
Shell NEODOL® alcohol ethoxylates are ideal as an emollient in sunscreen, leaving the skin feeling soft and supple. See an example prototype sunscreen formula in our .
For global brands navigating performance demands, ingredient versatility becomes a competitive advantage. Success hinges on how well brands align product function with evolving consumer preferences.
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