Shell's Journey: Pioneering Lubricants for the Transportation Revolution
Title: Shell's Journey: Pioneering Lubricants for the Transportation Revolution
Duration: 2:19
Description: The history of commercial transport going from horse and buggy to the modern big rig, intertwined with the history of Shell and its heavy-duty oil brands: Rotella and Rimula.
Transcript:
[Slow building Shell music]
[Graphic Display]
Shell pecten logo on a yellow background
[Video Footage]
Tight shot of a horse鈥檚 hooves as they are pulling a carriage. Shot pulls out to begin the timeline animation sequence.
[Animated Sequence]
2-D timeline animation featuring text and vintage footage of the first motor cars.
[Text Displays]
When the world changed the way it moved
1885: The first motor car appears
[Voiceover]
When the world changed the way it moved鈥�
[Animated Sequence]
2-D timeline animation featuring text and an early image of a Shell Motor Spirit sign behind a horse drawn wagon.
[Text Displays]
We were there to help keep it moving
1891: The word 鈥淪hell鈥� becomes a trademark
[Voiceover]
We were there to help keep it moving.
[Shell music continues to build]
[Photo Display]
A vintage photograph of an early diesel truck.
[Text Displays]
1892: The first diesel truck is patented
[Animated Sequence]
2-D timeline animation continues across the screen with text and a photograph featuring the original Shell oyster
logo in the Trade Marks Journal.
[Text Displays]
1897: The Shell Transport and Trading company is established
[Voiceover]
Designing and innovating.
[Animated Sequence]
2-D timeline animation continues across the screen with text and a vintage photograph of a car winning a race.
[Text Displays]
Designing and Innovating
1905: The RAC Tourist Trophy - the first official victory for a Shell-powered car
[Shell music continues to build]
[Animated Sequence]
2-D timeline animation continues across the screen with text and a photo showing the evolution of the oyster shell
logo.
[Text Displays]
1907: The oyster shell first appears as a logo
[Voiceover]
Creating partnerships.
[Animated Sequence]
2-D timeline animation continues across the screen with text and a vintage photograph of a Shell service station.
[Text Displays]
1908: Shell begins making lubricants
[Shell music continues to build]
[Animated Sequence]
2-D timeline animation continues across the screen with text and vintage video of German military trucks driving
down a roadway.
[Text Displays]
1914-1918: The military start to use trucks extensively
[Voiceover]
And pushing boundaries.
[Photo Display]
A photograph featuring an early Alfa Romeo race car.
[Text Displays]
And pushing boundaries
1925: Grand Prix racing started
Alfa Romeo emerges victorious in partnership with Shell
[Shell music continues to build]
[Animated Sequence]
2-D timeline animation continues across the screen with text and a vintage photograph showcasing Shell鈥檚
partnership with Ferrari. Enzo Ferrari is behind the wheel.
[Text Displays]
1929: A new partnership starts with Ferrari
[Voiceover]
Investing in R&D
[Animated Sequence]
2-D timeline animation continues across the screen with text and a vintage poster about the Richmond Trophy lap
record.
[Text Displays]
1933: Shell develops the first standardised tests for lubricants
[Animated Sequence]
2-D timeline animation continues across the screen with text and video footage of lithium-based greases.
[Text Displays]
1936: Lithium-based greases are invented by Shell
[Animated Sequence]
2-D timeline animation continues across the screen with text and a full-screen image featuring a Mercedes F1 car.
[Text Displays]
1938: A Mercedes F1 car driven for 1km on Shell fuel at an average of 268mph - a record that still stands
[Voiceover]
To create products that our customers needed.
[Animated Sequence]
2-D timeline animation continues across the screen with text and an image of a Shell advertisement for X-100 oil
featuring a recommendation by race driver Stirling Moss.
[Text Displays]
To create products that our customers needed
1960s: Shell X-100 10W-30: the first semi-synthetic fuel-saving engine oil
[Animated Sequence]
2-D timeline animation continues across the screen over film footage of a long-haul truck.
[Text Displays]
1975: Shell Rotella impresses Detroit Diesel with 300,000-mile test drive that produces less engine wear
[Animated Sequence]
2-D timeline animation continues across the screen with text and a photo of Rotella T multigrade oil can.
[Text Displays]
1976: Shell Rotella 15W-40 raises low-temperature performance and fuel economy
[Voiceover]
The world has kept on moving鈥�
[Animated Sequence]
2-D timeline animation continues across the screen with text and a photo of a Shell Rimula Ultra oil can.
[Text Displays]
The world has kept on moving
1990鈥檚: First to market with a low-SAPS HDEO
Shell Rimula Ultra 5W-30 demonstrates its fuel saving capability
[Voiceover]
鈥nd we haven鈥檛 stopped
[Animated Sequence]
2-D timeline animation continues across the screen with text and another photo of Shell Rimula Signia engine oil
drum.
[Text Displays]
And we haven鈥檛 stopped
2004: First widely available low-SAPS HDEO, Shell Rimula Signia
[Voiceover]
Growing and developing
[Animated Sequence]
2-D timeline animation continues across the screen with text and a photo featuring Shell Rimula engine oil being
tested.
[Text Displays]
Growing and developing
2006: Shell Rotella Triple Protection & Shell Rimula Dynamic Protection are launched for improved engine
performance
[Animated Sequence]
2-D timeline animation continues across the screen with text and a photo of a Shell Rimula R6 LME sellsheet.
[Text Displays]
2008: A new world record in truck fuel efficiency is set at the Nardo test track using Shell Rimula R6 LME
[Voiceover]
To become a favoured partner
[Animated Sequence]
2-D timeline animation continues across the screen with text and video footage of Shell Eco-marathon racing crews
with their cars on a race track cheering.
[Text Displays]
To become a favoured partner
2009: French team sets Shell Eco-marathon record travelling 3,771km on 1 litre of fuel
[Voiceover]
Trusted by OEMS, drivers and mechanics
[Animated Sequence]
2-D timeline animation continues across the screen with text and video footage of a racing truck at the Dakar Rally
driving over a dirt ramp.
[Text Displays]
Trusted by OEMS, drivers and mechanics
2012: Shell partners with Iveco to win the Dakar Rally, racing on a 0W-20 grade engine oil
[Voiceover]
A leader in lubricants technology
[Animated Sequence]
2-D timeline animation continues across the screen with text and photograph of engine oil being poured out of a
bottle.
[Text Displays]
A leader in lubricants technology
2014: Shell patents gas-to-liquid technology
First to market premium lubricants made from natural gas in 100+ countries
[Voiceover]
Committed to improving how we move
[Animated Sequence]
2-D timeline animation continues across the screen with text and a photograph of electric heavy-duty trucks in a row.
[Text Displays]
Committed to improving how we move
2016: Electric heavy-duty truck concepts are unveiled
[Animated Sequence]
2-D timeline animation continues across the screen with text and a photograph of a heavy-duty truck driving on a
desert highway.
[Text Displays]
2016: Shell introduces sensors for real-time oil monitoring
Shell debuts engine oils formulated to meet API CK-4, FA-4 specifications
[Voiceover]
Now and in the future.
[Animated Sequence]
2-D timeline animation continues across the screen with text and video footage of a Shell Starship truck driving on a
road.
[Text Displays]
Now and in the future
2018: Shell Starship initiative begins
[Voiceover]
Constantly searching for new ways
[Animated Sequence]
2-D timeline animation continues across the screen with text and video footage of a lab worker experimenting.
[Text Displays]
Constantly searching for new ways
2019: Shell launches e-fluids range to optimise EV performance
[Voiceover]
To reduce fuel consumption
[Animated Sequence]
2-D timeline animation continues across the screen to reveal a full-screen graphic featuring text and a Shell Rimula
Oil drum.
[Text Displays]
To reduce fuel consumption,
2022: First 0W-20 HTHS 2.6 FFO
[Voiceover]
enhance reliability
[Animated Sequence]
2-D timeline animation continues to reveal a full-screen image of a man pouring Shell motor oil into an engine
through a funnel with text on the screen.
[Text Displays]
Enhance reliability
2023: #1 Global lubricants supplier for the 17th year in a row
[Voiceover]
and cut carbon emissions.
[Animated Sequence]
2-D timeline animation continues across to reveal a full-screen image of the Shell Starship truck with text on the
screen.
[Text Displays]
And cut carbon emissions
2023: Unveiling of Shell Starship 3.0 Natural Gas and Starship 3.0 Hybrid
[Voiceover]
So, we can keep the world moving towards better.
[Animated Sequence]
2-D timeline animation comes to an end and reveals an aerial image of a green landscape with roads and text on the
screen.
[Text Displays]
So, we can keep the world moving towards better
2050: Shell on track to become a net-zero emission energy business
[Shell music ends]
[Animated Sequence]
Shell pecten logo animates onto a yellow background
[Shell mnemonic]
