Unlocking next-generation partnerships in agriculture
Investing in maintenance and lubrication skills through continuous education and training is the key to ensuring the success of agricultural operations for future generations of farmers. See how our expert teams help businesses to access the knowledge they need to upskill their teams and futureproof their operations.
Addressing your challenges
Demographic shifts
The average age of farmers is increasing in most countries as fewer young people are pursuing careers in the sector.
Labour shortage
Farming roles are often written off as difficult, low-skilled and low-paid work, creating recruitment and retention problems.
Digital transition
Agriculture is adopting new technologies and automation, requiring farmers to learn a new set of digital skills.
Impact on machinery
Nearly three quarters of farming businesses think the lack of expertise and training is playing a role in breakdowns.1
Farmers of the future
Technological innovation is driving rapid changes in agriculture. The increased use of automation, robotics and drone technologies is playing a growing role in agriculture and transforming the sector. To keep up with this technological revolution and secure the farmers of the future, employers in agriculture must tap into a key industry opportunity in Generation Z – a young demographic with a thirst for knowledge. They need to continue to develop and update their own skillsets while prioritising the continuous education and training of employees. It is only by embracing new ways to engage and train the next generation of farmers that businesses can optimise the adoption of new technologies and skills.
Almost 50% of farming businesses admit they are facing a lack of expertise and training.1
Assisting farmers with training services
In an increasingly complex agricultural sector, providing advice to farmers is more important than ever because it can help them reduce costs and focus on sustainable productivity growth. Most farmers say they prioritise maximising lifespan of existing equipment, mainly because unreliable equipment can lead to unexpected costs. Farmers also believe that more third-party advice will improve their practices. That is why we help farmers to strengthen their existing know-how, build new skills and transfer information by making our experts and their knowledge available to businesses.
60% of farm owners believe maintenance staff would benefit from additional lubrication training, external support and expertise from a trusted supplier.1
We understand that working together and building partnerships with our customers is key to unlocking their success. Our Shell LubeCoach service provides a range of training programmes to help employers make sure their equipment is properly maintained and can perform as efficiently as possible. This includes modular content that allows farm owners to choose the material most relevant to their staff – along with options to complete the training in-person or online.
As new innovations necessitate new skills, the future success of agricultural operations depends on education and training to help farmers optimise their equipment operations and improve the efficiency of their operations.
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Disclaimers
1Agriculture: Global Report Powering Peak Performance’, Edelman Intelligence, and Shell, May 2018
